
Bold Rock, the #1 regional cider brand1, is excited to introduce a new addition to their successful Imperial cider family. Imperial Orange is the third 8.2% ABV imperial style for Bold Rock, joining the fan-favorites Imperial Cider and Imperial Berry, the #1 and #3 Imperial styles on the East Coast.
The 8.2% ABV Imperial Orange is a blend of Blue Ridge Mountains apples and juicy orange, with a subtle hint of zesty lemon and lime. Starting January 24, it will be first available exclusively at Bold Rock taprooms in Virginia and North Carolina. It will start shipping by the end of January and be available in 6-pack 12 oz bottles, 4-pack and single-serve 16.9 oz cans as well as on draught in select locations. It will be also included in the new Imperial Crate variety 12-pack which will start shipping in February and feature Imperial Cider, Imperial Berry, Imperial Orange and a pack-exclusive Imperial Amber 12 oz bottles.
“Based on our experience and industry trends, consumers continue to enjoy imperial cider styles. Our goal was to create a new imperial cider which complemented our apple-forward Imperial Cider and berry-forward Imperial Berry and delivered the smooth taste our consumers have come to love over the years. The team explored numerous flavor combinations and chose the citrus-forward Imperial Orange for its approachable, refreshing taste”, Courtnie Harrell, the VP of Marketing at Bold Rock, adds.
To find the new Bold Rock Imperial Orange Cider at a retailer near you, visit boldrock.com/finder. Follow Bold Rock on social media at @boldrockhardcider.
Be the first to comment