Bold Rock Adds New Imperial Style Cider to Continue Imperial Success

Bold Rock, the #1 regional cider brand1, is excited to introduce a new addition to their cider family with the highly anticipated launch of Imperial Berry. Becoming the second 8.2% ABV imperial style cider for Bold Rock, Imperial Berry joins the fan-favorite, Imperial Cider which holds rank as the #1 Imperial cider in the Mid-South and #5 Imperial cider in the US1.

The 8.2% ABV Imperial Berry is a perfectly balanced smooth blend of Blue Ridge Mountain apples, blackberries and raspberries. Starting January 27, it will be first exclusively available at Bold Rock taprooms in Virginia and North Carolina. It will start shipping by mid-February, and will be available in 6-pack 12 oz. bottles, 4-pack and single-serve 16.9 oz cans, as well as on draught in select locations.

“Imperial was an enormous success for us in 2023 as it became our second best-selling brand, outsold only by our iconic Apple. In 2024 we hope to delight our fans with Imperial Berry, a supercharged fruited Imperial which features the signature Bold Rock balance of smooth, light and flavorful taste which our consumers have come to love over the years.” Ian Niblock, the Director of Cider Making at Bold Rock, explains.

Find Bold Rock’s new Imperial Berry at retailers near you after launch by exploring their Finder at boldrock./finder. Follow Bold Rock on social media at @boldrockhardcider.

Source: 1IRI: Total US MULOC, L52W ending 1/7/24                                   

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