Award-winning Allagash Brewing Company has announced Matt Place, a 15-year veteran of the beverage industry, has been named the brewery’s new Sales Director. Reporting to Allagash founder and President Rob Tod, Matt will oversee a 30+ person sales team and serve on the company’s Executive team.
Matt comes to Allagash from top N/A craft brand Athletic Brewing Company, where he most recently served as Vice President of Sales, East, overseeing a 17-state region and 80+ distributors. He joined Athletic in 2019 and was promoted several times over the past seven years during a period of significant growth. Raised in Maine, Matt attended Bates College and spent nine years with National Distributors, a Portland, Maine-based beer, wine, and N/A beverage distributor.
“We’re thrilled to welcome Matt to our team at Allagash. He’s been in this business for his entire career, from stocking shelves and facing labels all the way up to becoming a national sales leader for a highly respected, growing brand,” said Rob Tod, Founder, Allagash Brewing Company. “His tremendous sales acumen, proven leadership, and understanding of the markets where we sell the most beer will be a stellar addition to our very capable team. We’re feeling very optimistic about Allagash’s future and confident that Matt is the right person to drive long-term, sustainable sales growth.”
Allagash Brewing, the 31st largest brewery nationally, with annual production of over 100,000 barrels per year, partners with 86 distributors in 22 states plus DC, spanning the country from Maine to Florida to California and available in limited international markets. Its iconic flagship, Allagash White, has played an outsize role in Allagash’s growth and expansion over the years, and still accounts for the vast majority of its production. The most-awarded wheat beer globally, Allagash White was recently inducted into the American Craft Beer Hall of Fame and continues to gain momentum and relevance in American drinking culture. Allagash White is complemented by longtime favorites like multi-award winning Tripel and Curieux, along with newer additions such as a seasonal series, Variety Pack, Hazy IPA, and Lager.
“Allagash is an iconic brand, and it’s an honor to join the brewery,” said Place. “Growing up in Maine, I’ve admired Allagash since I first got into this business. Having the chance to come in and build on what they’ve already created in my home state is pretty special. It’s immediately clear how much each person who works here values their role in making Allagash all it is. I’m looking forward to putting my expertise to use to drive growth, better serve our distributors and retailers, and help bring Allagash White to more people and occasions.”
For more information and where to find Allagash, visit https://www.allagash.com/.
