Avery Brewing Company announced its expanded distribution into Louisiana. Whether new to Avery Brewing or an existing fan, Louisianans will be able to find a wide selection of Avery’s beer line-up on draft and in stores starting on April 4, including White Rascal Belgian-Style White Ale and El Gose German-Style Sour Ale, as well as the “Botanicals & Barrels” series, including acclaimed Raspberry Sour and Vanilla Bean Stout. The entry into Louisiana will mark state number 34 for Avery Brewing’s U.S. distribution.
Avery Brewing will be distributed by Mockler Beverage Co. in the Baton Rouge market, Southern Eagle Distributor in the New Orleans market, and Champagne Beverage Co in the Northshore market.
“We are excited to welcome Avery Brewing to the state of Louisiana,” says Jacob Talley, Craft Brands Manager at Mockler Beverage Co. “The quality and style of beers they produce will resonate with the consumers of Louisiana and, for that reason, we have pursued a partnership for nearly 5 years. We share a similar passion for quality in everything we do and we appreciate the vision of the brewery to creatively blend Old World tradition with American ingenuity and boldness. We feel that the consumers in Louisiana will react favorably.”
“Our distribution partners in Louisiana just get it,” says Justin Sutherland, Southern Sales Manager at Avery Brewing. “These are our people. They run, hike, bike, and just generally bleed authentic Avery. They truly care about being experts on Avery Brewing beer which was evident when they drove all the way to Texas to pick up our beer before our initial meeting. Louisiana is a huge untapped market for us so we are thrilled to have partners who understand Avery Brewing at our core.”
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