All posts by Miles Smith
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Making Your Digital Presence Work for You
Craft beer’s surge in popularity and the evolution of the Internet’s role in product sales and customer engagement have arguably shadowed one another, with both...
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Cider Corner: What to Consider When Making a Lighter Cider
Blake’s Hard Cider’s newest entries to its lineup include a pair of products that offer a lower ABV that the company says could attract drinkers...
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Why Sanitas and Second Chance Are Glad They Prioritized DEI
Diversity, Equity, and Inclusion — better known by the acronym DEI — has become an important topic of discussion as breweries have looked to make...
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Cider Corner: Why 2 Towns Elevated Its Packaged Cocktail Line
The sky is seemingly the limit for the 2 Towns Ciderhouse brand family, which recently announced new products for its Craftwell Cocktails pre-packaged cocktail lineup....
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Cider Corner: How Northwood Gathers Feedback Beyond Existing Customers
Northwood Cider is certainly what you’d consider a fledgling cidery, having only been open since 2022, but they’re savvy about gathering useful data to help...
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Why Fulton was Ready for a New Brand Family
The logic behind the genesis of a new brand family of IPAs was simple for Fulton Beer CEO Ryan Petz, whose family recently announced the...
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Cider Corner: Elements to Consider When Creating a Premium Line
Showcasing specific apple varieties was top of mind for Justin Paolicelli, Vice President and VP of Production of Three Brothers Wineries and Estates, when creating...
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Cider Corner: Keys Schilling Shared for Making Lemonade Cider
Schilling Cider is no stranger to the fruited cider category, having explored fruit profiles beyond traditional apple and pear offerings for more than a decade....
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Cider Corner: How Visual Aids Help Educate and Engage Customers
Interesting visuals can be one way to capture the attention of your customers and engage them with your brand. Benny Boy Brewing in Los Angeles...
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Should Hot Weather Brewers Fear the Stout?
How much should being established in a hot weather climate influence the style of beer you make? While it may depend on your audience, hotter...
