All posts by Miles Smith
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Cider Corner: How Pickleball Helped Build a Cidery’s Brand
Of course the liquid that’s in the cans and comes out of the taps is ultimately what matters to your cidery. Your taproom can also...
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What Small Breweries Want From Entry-Level Employees
Keeping its eyes on its own backyard has helped Twisted X Brewing Company stay in a growth pattern over the past few years, Operations Director...
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Cider Corner: 3 Ways To Boost Your Brand’s Success
Branching out from your comfort zone is a necessary evil when you’re trying to grow. Cideries have shared with Brewer Magazine multiple avenues they’ve taken...
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Creating Success with One-Off Releases
Lakewood sought to recreate the nostalgia of Neapolitan Ice Cream in its Neapolitan Temptress, an Imperial Milk Stout that was a taproom exclusive at the...
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Cider Corner: Your Neighbors Can Help Your Cidery Thrive
Don’t have a big orchard to pull your apples from? No big deal — staying small and focusing on your immediate surroundings can be one way...
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This Partnership Breathed New Life into Hops and Grain
The future of a brewing company that had built notoriety and momentum in Texas over the span of a decade suddenly seemed uncertain in 2020,...
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How NoDa Married a Classic Soda to a Wheat Ale
NoDa Brewing Company’s Cheerwine Ale is relatively new to the craft beer scene but it’s already seemingly ubiquitous in its home state of North Carolina,...
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The Challenges Associated With Variety Packs
One option for packaging a new beer after you’ve added it to your lineup is including it in a variety pack. Making such a move...
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Cider Corner: A Friendly Contest to Promote the Industry
A pair of Wall Street Journal columnists provided the inspiration for a Saturday social media contest designed to promote some of the most interesting offerings...
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How Do You Market Your One-Off Beers?
Do you put more effort into marketing one-off beers because they’re novel products that you’re trying to move, or do you put less effort into...
