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Articles by Jon Sicotte

Current Issue

Blending Beers, Boosting Profits: Why Breweries Are Betting on In-House Mixology

September 8, 2025 Jon Sicotte

Many breweries are increasingly embracing mixology as a way to both expand their customer base and diversify their offerings beyond […]

Brew Review

This Stout Taught Forager About Scarcity, Storytelling & Strategy

September 6, 2025 Jon Sicotte

When Forager Brewery co-founder Annie Henderson talks about a beer that redefined the company, she doesn’t point to a flagship […]

Current Issue

Fermentation Fixes: 4 Ways to Quickly Improve Your Beer

September 4, 2025 Jon Sicotte

A clean and controlled fermentation doesn’t just make better beer for you. Doing it right from the start saves time, […]

On Tap

Abstrax Launches Kindred Craft: A New Tradition Celebrating the Future of Flavor

September 3, 2025 Abstrax Hops

Abstrax is proud to announce the launch of Kindred Craft, a new annual tradition designed to unite brewers, partners, and […]

Cider Business

This May be a Tough Challenge for Cider, But It’s Changing

September 3, 2025 Jon Sicotte

Direct-to-consumer shipping has been hailed as a lifeline for small cideries that often struggle to gain space on distributor trucks […]

Podcast

Brewer Mag Podcast with Berkeley Alley Beer Co.

September 2, 2025 Jon Sicotte

Chelsea Rhoads and Liz Hess, hosts of the Body by Beer podcast, are now the owners of Berkeley Alley Beer […]

Current Issue

Why Packaging Is Becoming a Brewery’s Most Valuable Marketing Tool

September 1, 2025 Jon Sicotte

Exploring innovative strategies in packaging as a way to deepen brand engagement, meet evolving consumer preferences, and sharpen operational efficiency […]

Cover Story

Leadership by Listening: The CXO Strategies Jen Briggs Sees for Karl Strauss’ Next Chapter

August 29, 2025 Jon Sicotte

Let’s rewind to a little over a year ago. Jen Briggs sat behind a two-sided mirror, taking copious amounts of […]

Taproom Resource

Creating Weekly Taproom Events That Keep Guests Coming Back

August 28, 2025 Jon Sicotte

Many breweries have learned that a steady lineup of weekly events can be just as important as what’s on tap […]

Cider Business

How Lost Boy’s Wright Looks to Define What a Cidery Can Do to Lead in its Community

August 27, 2025 Jon Sicotte

This is a part of a continuing series of Q&As with members of the cider community from across the US. […]

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