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Articles by Jon Sicotte

Top Stories

Should You Position Your Brand as a Commodity or Premium Experience?

August 18, 2025 Jon Sicotte
Wine industry veteran, Eric Guerra, once argued in a seminar that craft beer should position itself as a luxury product […]
Brew Review

How New England Brewing Balanced Scarcity and Demand for Fuzzy Baby Ducks Hazy Growth

August 16, 2025 Jon Sicotte
When Fuzzy Baby Ducks first appeared at New England Brewing Co., it was the kind of beer people lined up […]
New Releases

Indeed Blends Beer & Cider Traditions for Seasonal Apple Crisp Ale Release

August 15, 2025 Jon Sicotte
Minneapolis-based Indeed Brewing Company has introduced a fall seasonal that challenges style definitions. Apple Crisp Ale (6.7% ABV) is brewed […]
Blogs

Fort George’s Case for Water-First Pilsner Brewing

August 15, 2025 Jon Sicotte
Water may be the cheapest ingredient in a brewery’s budget, but for Fort George Brewery, it’s the most valuable. The […]
Top Stories

Just Like Brewing, You Need the Right ‘Ingredients’ on Hand for Proper Brewery Maintenance

August 14, 2025 Jon Sicotte
Just as a brewer can’t hit target flavor profiles without the right hops or yeast, a brewery can’t sustain production […]
Cider Business

Diverse Orchards, Distinct Ciders: What Producers Are Learning

August 13, 2025 Jon Sicotte
For orchard-based cideries and perry producers, biodiversity is a strategic choice that affects tree health and fruit quality, and can […]
Podcast

Brewer Mag Podcast with Vermont Brewers Guild

August 12, 2025 Jon Sicotte
What happens when a state brewers guild runs one of the country’s most respected beer festivals? Brewer Mag’s Jon Sicotte […]
Top Stories

Steps Toward Maximizing Draft System Efficiency

August 11, 2025 Jon Sicotte
Foam may be fleeting, but its cost can linger long after the glass is poured. For breweries, every ounce lost […]
Top Stories

Seasonal Creep for Oktoberfests Aren’t Just Strategic Sales, It Can be for Survival

August 8, 2025 Jon Sicotte
The first Oktoberfest press release to land in my inbox this year came on August 6, courtesy of Tröegs (followed […]
Top Stories

This Gluten-Free Line Isn’t Just a Trend for Hinterland & Why It’s a Smart Market Segmentation

August 7, 2025 Jon Sicotte
When Bill Tressler’s daughter called from law school to tell him she couldn’t drink beer anymore, he assumed it was […]

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