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Articles by Jon Sicotte

Top Stories

Breweries Take Time to Assess Employees’ Physical, Mental Well Being

October 18, 2016 Jon Sicotte

It’s not just in a brewhouse where a brewery member’s job may be long, hard and stressful. Throughout a facility […]

Top Stories

Co-op of Brewers, Hop Farmers Help Develop Yearly Harvest Product

October 17, 2016 Jon Sicotte

Capitalizing on the harvest season can help a brewery deliver fresh hopped ales that are locally produced. That can benefit […]

Top Stories

Marketing: Bottle Design Can ‘Burn Branding’ Into Consumer Memories

October 14, 2016 Jon Sicotte

Catching the eye of a consumer on a crowded shelf is always a dilemma for an up-and-coming craft brewery. It […]

Top Stories

Embracing Challenges Helps Expand Growth Under New Leadership

October 12, 2016 Jon Sicotte

With the challenges of coming up with new recipes, improving processes and quality, and being the “one with the answers,” […]

Top Stories

Deciding What Beer Styles Work for Your Brewery

October 12, 2016 Jon Sicotte

If everyone agrees that IPA is king, what should the rest of a brewery’s portfolio look like? With more than […]

Top Stories

Sales: Beer Knowledge Isn’t the Top Trait Needed

October 11, 2016 Jon Sicotte

Using a unique interviewing technique along with continual education that helps new hires never get behind the eight ball, Flying […]

Top Stories

Deal Among Arizona Breweries Ensures Local Ownership and Hopes to Boost Brand Names

October 7, 2016 Jon Sicotte

Staying true to its Arizona roots was important for Huss Brewing. Making sure a popular brand was not nationally acquired […]

Taproom Resource

Nano Breweries Find Ways to get Beer Outside Taproom

October 6, 2016 Jon Sicotte

Although starting on a nano system can be difficult to turn a profit, it can be a way to work […]

Top Stories

Virtual Reality Opens Up Marketing Door for Craft Brewers

October 5, 2016 Jon Sicotte

Being able to “tell your story” is a vital part of a craft brewery’s marketing mantra. Helping consumers learn through […]

Top Stories

Cold-Pressing Technique Helps Create Different Type of ‘Juicy IPA’ for Long Trail

October 3, 2016 Jon Sicotte

Brewmaster Dave Hartmann wanted to see Long Trail Brewing develop its own “Juicy IPA” but he didn’t want to veer […]

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