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Articles by Jon Sicotte

Top Stories

Lessons Breweries Learned From Jim Koch’s ‘Brewing the American Dream’

August 7, 2017 Jon Sicotte

Brewing the American Dream is a program to help kick start or grow smaller breweries, and now it’s become a […]

Top Stories

How a Lack of Hop Contracts Can Alter Brewing Decisions

August 4, 2017 Jon Sicotte

When you are a smaller brewery, you don’t need as many hops. As you grow, you will need more. Seems […]

Top Stories

Using National IPA Day to Promote, Educate and Design

August 3, 2017 Jon Sicotte

It’s a style in name that has been around for more than 200 years, but the India Pale Ale really […]

Top Stories

What’s in A Beer’s Name? Let Brewers Explain

August 2, 2017 Jon Sicotte

A long, long time ago, on a less crowded beer shelf, craft beer brands had a simple message: A brewery’s […]

Top Stories

Multiple Types of Craft Lead to One Beer

August 1, 2017 Jon Sicotte

Having a farm, a brewery, a distillery and a cooperage makes Newport, Oregon’s Rogue Ales & Spirits unique. The transference […]

Top Stories

How Can Media Help Tell Your Brewery’s Story

July 31, 2017 Jon Sicotte

Sometimes in the hustle and bustle of social media, a brewery can forget that a classic way to get information […]

Brewer Mag Q&A

More Breweries React to Craft Seal Implementation

July 24, 2017 Jon Sicotte

A few weeks back, right after the announcement of the “Independent Craft Seal” was announced, we ran a piece about […]

Top Stories

Do You Truly Connect with Your Markets?

July 21, 2017 Jon Sicotte

Billy Pyatt said that Catawba Brewing has never wavered from desiring an intimate connection to the markets that his North […]

Top Stories

How University Partnerships Can Boost Business

July 20, 2017 Jon Sicotte

Finding a new way to connect with a specific audience can help increase brand awareness, connecting with new consumers while […]

Top Stories

How New Technology Helped Coronado Raise Brand Awareness

July 19, 2017 Jon Sicotte

Now more than ever, consumers are inundated with endless choices. Standing out in the crowd has become tougher as breweries […]

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