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Articles by Jon Sicotte

Top Stories

The Plan to Succeed in Market Expansion

January 29, 2018 Jon Sicotte

Louisville, Kentucky’s Goodwood Brewing recently announced their partnership with Georgia Crown Distributing to expand its distribution footprint into the state […]

Top Stories

How Good People’s People Backed Alabama Craft Laws Charge

January 26, 2018 Jon Sicotte

Being a part of the Birmingham, Alabama community is what got Good People Brewing to where they are today, said […]

Brewer Mag Q&A

Refreshing Brand … Not Rebranding for Cigar City

January 25, 2018 Jon Sicotte

After a new logo set that came out in mid-November, Cigar City Brewing unveil a refreshed look for all packaging, […]

Top Stories

What Investors Might Be Looking For From Your Brewery

January 24, 2018 Jon Sicotte

Yellowhammer Brewing’s first foray into investment happened by accident says General Manager Ethan Couch. “Our banker was at lunch with […]

Top Stories

Sales: Keeping Reps a Part of Headquarter’s Culture

January 23, 2018 Jon Sicotte

Once a brewery moves into distribution beyond a quick drive down the road and having a sales team that is […]

Top Stories

How to Win Friends and Influence Consumers From the Start

January 22, 2018 Jon Sicotte

Entering a new community where craft beer is still slightly foreign can be a daunting challenge for some breweries. Having […]

Top Stories

Five Reasons Why A Start-Up Brewery Self Distributes

January 19, 2018 Jon Sicotte

As a start-up brewery nearly a decade ago in North Carolina, The Olde Mecklenburg Brewery had the choice to self […]

Top Stories

Case Study: In-House Marketing Campaigns for Catawba

January 18, 2018 Jon Sicotte

Catawba Brewing launched the Passport Program in January 2017. The 7-barrel pilot brewhouse in Asheville, North Carolina had just been […]

Top Stories

Exploring Unique Marketing Opportunities For Your Brewery

January 17, 2018 Jon Sicotte

Finding unique marketing opportunities can abound for craft breweries. Even “non-traditional” routes lead to great ways to expose your brand […]

Top Stories

For Newer Brewery, Honing Story Helps Educate Consumers

January 16, 2018 Jon Sicotte

Being a part of more and more people’s adventures is what is key for Kevin McGillen. The COO for Forbidden […]

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