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Articles by Jon Sicotte

Top Stories

What Investors Might Be Looking For From Your Brewery

January 24, 2018 Jon Sicotte

Yellowhammer Brewing’s first foray into investment happened by accident says General Manager Ethan Couch. “Our banker was at lunch with […]

Top Stories

Sales: Keeping Reps a Part of Headquarter’s Culture

January 23, 2018 Jon Sicotte

Once a brewery moves into distribution beyond a quick drive down the road and having a sales team that is […]

Top Stories

How to Win Friends and Influence Consumers From the Start

January 22, 2018 Jon Sicotte

Entering a new community where craft beer is still slightly foreign can be a daunting challenge for some breweries. Having […]

Top Stories

Five Reasons Why A Start-Up Brewery Self Distributes

January 19, 2018 Jon Sicotte

As a start-up brewery nearly a decade ago in North Carolina, The Olde Mecklenburg Brewery had the choice to self […]

Top Stories

Case Study: In-House Marketing Campaigns for Catawba

January 18, 2018 Jon Sicotte

Catawba Brewing launched the Passport Program in January 2017. The 7-barrel pilot brewhouse in Asheville, North Carolina had just been […]

Top Stories

Exploring Unique Marketing Opportunities For Your Brewery

January 17, 2018 Jon Sicotte

Finding unique marketing opportunities can abound for craft breweries. Even “non-traditional” routes lead to great ways to expose your brand […]

Top Stories

For Newer Brewery, Honing Story Helps Educate Consumers

January 16, 2018 Jon Sicotte

Being a part of more and more people’s adventures is what is key for Kevin McGillen. The COO for Forbidden […]

Top Stories

How Boise Brewing Offers Stock to Spur Growth

January 12, 2018 Jon Sicotte

Offering equity instead of a T-shirt, Boise Brewing founder Collin Rudeen has made offering stocks a way for his brewery […]

Top Stories

Continuing the Education for Consumers on Barrel-aged Products

January 11, 2018 Jon Sicotte

‘Basking in Bourbon’ Barrel-Aged Imperial Stout is the fourth beer produced from Saranac Brewery‘s barrel-aging program. Before this, Pilot Brewer […]

Top Stories

Planning for Future After Rapid Growth

January 10, 2018 Jon Sicotte

After rapid growth early in their development, Griffin Claw Brewing had to quickly look to its future. That meant a […]

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