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Articles by Jon Sicotte

Top Stories

Why Old Nation Made These Strategic Focuses for 10th Anniversary

June 19, 2025 Jon Sicotte

In an industry that moves at the pace of the next hype release, reaching a decade of brewing success is […]

Cider Business

How Having a Hybrid Lab Testing Approach Can Keep Costs and Risk in Check

June 18, 2025 Jon Sicotte

A measured approach to your cidery’s lab testing can help keep costs down while mitigating risks. That’s according to Steven […]

Podcast

Brewer Mag Podcast with Upslope Brewing/BevBoost

June 17, 2025 Jon Sicotte

Matt Cutter, the founder of Upslope Brewing, has for years wanted to find a way to help “freshen up” canned […]

Top Stories

Turning Good Into Great: How Von Ebert Elevates Customer Experiences Beyond Beer

June 16, 2025 Jon Sicotte

Brewing great beer and serving standout food is no longer enough to be considered a success in a consumer’s eyes. […]

Top Stories

How Iron Hill Is Turning Loyalty Into a Business Strategy … and Why Others Should Pay Attention

June 14, 2025 Jon Sicotte

Iron Hill Brewery & Restaurant isn’t just rewarding customers for their loyalty this summer the brewpub chain is looking to […]

Brewer Mag Q&A

Odd Bird’s Traditional Approach to a Modern Market

June 13, 2025 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Top Stories

Storytelling and Strategy: Brewery Social Media That ​Can Connect

June 12, 2025 Jon Sicotte

​Treat​ing ​your social media ​channels like an afterthought​ just won’t cut it, no matter how small your brewery may be.  […]

Top Stories

How Lawson’s Finest is Using Its Veteran Flagship to Build a Consumer-Connecting Marketing Strategy — and How You Can Too

June 11, 2025 Jon Sicotte

Ten years ago, Lawson’s Finest Liquids introduced Sip of Sunshine IPA — a bright, hop-forward beer that quickly earned cult […]

Cider Business

How Tracking the Right Sales Metrics Can Refine Your Cidery’s Growth

June 11, 2025 Jon Sicotte

For any cidery, data is more than a back-end detail, it’s a foundation for smarter decisions in your sales. Leaning […]

Podcast

Brewer Mag/Cider Business Podcast with Blake’s

June 10, 2025 Jon Sicotte

In a Cider Business podcast here for Brewer Mag, Andrew Blake, CEO of Blake’s Beverage, explores the business mindset behind […]

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