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Articles by Jon Sicotte

Cider Business

Why Investing in People and Process Are the Keys for Electric City Ciderworks

October 1, 2025 Jon Sicotte

This is a part of a monthly series of Q&As with members of the cider community from across the U.S. […]

Podcast

Brewer Mag Podcast with Great Divide

September 30, 2025 Jon Sicotte

Pumpkin beers are back in season, and whether you love them or love to hate them, they’re a major part […]

Brew Review

The Keys for Howdy Beer’s Evolution of Business & Rebranding Under Wilding Brands

September 27, 2025 Jon Sicotte

When Stem Ciders acquired Howdy Beer from Post Brewing in April 2022, the move might have seemed unexpected for a […]

Top Stories

What Drivers Driven Collective Will Use to Gauge Brand’s Movement

September 26, 2025 Jon Sicotte

The craft beer industry has spent much of the past few years talking about contraction, closures and slowing demand. For […]

Blogs

Younger Drinkers Choose NA; Here’s What Craft Could Do to Keep Them

September 25, 2025 Jon Sicotte

In recent data from YouGov CategoryView, younger U.S. adults — especially those aged 21-29 — are consuming non-alcoholic alternatives with […]

Cider Business

Quick Tips on Boosting Your Cidery’s Tasting Room Staff Education

September 24, 2025 Jon Sicotte

Having a knowledgeable tasting room staff can make the difference between a casual pour and maybe a “one-and-done” versus creating […]

Podcast

Brewer Mag Podcast with Pedal Haus

September 23, 2025 Jon Sicotte

What does a brewery in Arizona have in common with English soccer clubs? More than you might think. In this […]

Top Stories

How to Dig Into Your Brewery’s Health With KPIs

September 22, 2025 Jon Sicotte

Key performance indicators (KPIs) may sound like corporate jargon, but for breweries they can serve as essential tools to track […]

Brew Review

Pure Project’s Path to Smarter Tech & Sustainability

September 20, 2025 Jon Sicotte

Pure Project Brewing’s latest collaboration release, Cloud Pleaser, is more than just a hazy IPA with bright notes of mango, […]

Blogs

Why Choosing Smarter Operations Can Beat Bigger Equipment​

September 19, 2025 Jon Sicotte

The pressure to grow often pushes ​a craft brewery owner toward costly expansions: more fermenters, bigger brewhouses, or new packaging lines. […]

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