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Articles by Jon Sicotte

Current Issue

Building a Skilled Team Starts With Onboarding, Not Hiring

March 2, 2026 Jon Sicotte

Recruitment and retention challenges in brewing are often framed as labor shortages or generational shifts, but brewery leaders who have […]

On Tap

8 Elected to 2026 American Craft Beer Hall of Fame Class

February 28, 2026 Jon Sicotte

The American Craft Beer Hall of Fame has announced its Class of 2026, honoring eight influential figures whose work has […]

Last Pint

Traum Hits Ground Running Blending Science, Art and Small-Town Roots

February 28, 2026 Jon Sicotte

When a new brewery opens today, patience is a luxury few can afford. With crowded markets, rising costs and fickle […]

Brewer Mag Q&A

“You Can’t Raise Prices Forever:” How Davis Says East Nashville Beer Works Is Weathering Craft Beer’s Squeeze

February 27, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Cider Business

How Cideries Should Pressure-Test Their Brand Strategy

February 25, 2026 Jon Sicotte

Brand strategy for a cider often begins with what seems like a simple decision: launch something new and put it […]

Top Stories

Inventory Isn’t a Backroom Problem Anymore, It’s a Margin Fight

February 23, 2026 Jon Sicotte

Inventory mistakes rarely announce themselves until they show up as dumped beer, frozen tank capacity or cash quietly locked in […]

Cover Story

By the Numbers & Beyond: How Bart Watson Looks to Lead the Brewers Association In Maturing Market

February 21, 2026 Jon Sicotte

For more than a decade, Bart Watson’s value to the Brewers Association was rooted in calculated restraint. As the chief […]

Brewer Mag Q&A

Hynes Shares How This New Jersey Devils Partnership Strengthens Brand Reach for Toms River

February 20, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Top Stories

Easier to Hire But Harder to Keep? Craft Beer’s Workforce Dilemma

February 19, 2026 Jon Sicotte

With a maturing market and mounting economic pressures, the question of whether hiring will become easier or remain a defining […]

Cider Business

Cider Producers Focus on Alcohol Policy Challenges

February 18, 2026 Jon Sicotte

When Oregon Heritage Farms, one of the largest cider apple orchards in the country, shut down in 2024, it did […]

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