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Articles by Jon Sicotte

Brew Review

Brew Review: ​Connecting with Local Music Fans​ — Bent Paddle Brewing

September 7, 2019 Jon Sicotte

Bent Paddle has ​been able to ​partner with internationally renowned American bluegrass/folk-rock band Trampled by Turtles to release ​a Duluth, […]

Top Stories

Creating New Sales Grounds

September 6, 2019 Jon Sicotte

Erin Grey Kemplin has seen a switch. Bars that would never buy a hazy or a craft Pilsner five years […]

Top Stories

Seeing Benefits in Sticker Labels

September 5, 2019 Jon Sicotte

A rising minority of craft beer is now being released in cans only. With a fast-rotating lineup sometimes, purchasing a […]

Cider Business

Cider Corner: Who Staffs Your Next Festival?

September 4, 2019 Jon Sicotte

A craft beverage festival can be a great outlet to connect with consumers that may have not yet  heard of […]

Top Stories

​Incorporating, Empowering Your Interns

September 3, 2019 Jon Sicotte

The younger​​ people ​a brewery can recruit and inform​, the more the craft beer industry can succeed pointed out Cascade […]

Brewer Mag Q&A

Brewer Magazine Q&A: Sheila Martins, North Coast Brewing Company

August 31, 2019 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

What Do Your On- / Off-Premise Buyers Want?

August 30, 2019 Jon Sicotte

Leslie Kaceus​ feels​ fortunate ​that her brewery — Bootstrap Brewing in Longmont, Colorado — ​is in an area where craft […]

Taproom Resource

Insights From Implementing Secret Shoppers

August 29, 2019 Jon Sicotte

Since customer feedback can be generally positive when approached ​by a staff member, getting to know the intricacies of how […]

Cider Business

Cider Corner: Sustainability Efforts​ in Growth

August 28, 2019 Jon Sicotte

​As consumers continue to become more knowledgeable about the products they purchase, cideries can “sell” the story of sustainability to […]

Top Stories

Tips on Connecting with Consumers Via Twitter

August 27, 2019 Jon Sicotte

​Each social media platform has value in different ways, it seems. For Twitter, the outlet is seen as a way […]

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