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Articles by Jon Sicotte

Top Stories

Using Consumer Data to Determine Price Points

November 11, 2019 Jon Sicotte

​At one point, most ​of the pricing for ​craft beer ​was ​loosely ​aligned with ​only a few price tiers​ where […]

Brewer Mag Q&A

Brewer Magazine Q&A — David Lin, Comrade Brewing

November 9, 2019 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Cover Story

Innovating to Continue Growth at Allagash

November 8, 2019 Jon Sicotte

​Traveling state to state, selling beer wherever he could and then getting back home in time to brew another batch […]

Current Issue

Aligning the Orbit of Satellite Taprooms

November 5, 2019 Jon Sicotte

Opening a second location, or a third … maybe a fourth or fifth is a business strategy that many breweries […]

Current Issue

Keys to Early Hires

November 4, 2019 Jon Sicotte

Jack Lamb understands that with a brewery that begins small, an intricate number of businesses actually start to develop as […]

Brewer Mag Q&A

Brewer Magazine Q&A: Bret Kollmann Baker, Urban Artifact

November 2, 2019 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

​The Logistics in Giving Back to Your Community​

November 1, 2019 Jon Sicotte

October is typically one of the busiest months for fundraising for Adirondack Brewery. The Lake George, New York facility recently […]

Top Stories

​Finding Success in New Packaging Formats

October 31, 2019 Jon Sicotte

Big or small, can formats can be a new way to give a different platform of sale for your brewery […]

Cider Business

Cider Corner: Hiring Great Sales Reps

October 30, 2019 Jon Sicotte

Every good salesperson has to start from somewhere, notes Coyote Hole Ciderworks‘ Chris Denkers. It’s not necessarily a ‘born-with-it’ characteristic, […]

Top Stories

Developing Guidelines for Drinking Liabilities

October 29, 2019 Jon Sicotte

​Responsible consumption for craft brewery employees can be a tough task in risk management ​to protect your facility and staff. […]

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