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Articles by Jon Sicotte

Cider Business

Key Sales Metrics to Zero in on for Growth Strategies

August 20, 2025 Jon Sicotte

Knowing what to measure can be as important as what’s in the fermenter and being canned or poured and served […]

Podcast

Brewer Mag Podcast with AleSmith

August 19, 2025 Jon Sicotte

Peter Zien, CEO of AleSmith Brewing, discussed in the January/February 2022 issue of Brewer Magazine about the brewery’s 25-plus-year history […]

Top Stories

Should You Position Your Brand as a Commodity or Premium Experience?

August 18, 2025 Jon Sicotte

Wine industry veteran, Eric Guerra, once argued in a seminar that craft beer should position itself as a luxury product […]

Brew Review

How New England Brewing Balanced Scarcity and Demand for Fuzzy Baby Ducks Hazy Growth

August 16, 2025 Jon Sicotte

When Fuzzy Baby Ducks first appeared at New England Brewing Co., it was the kind of beer people lined up […]

New Releases

Indeed Blends Beer & Cider Traditions for Seasonal Apple Crisp Ale Release

August 15, 2025 Jon Sicotte

Minneapolis-based Indeed Brewing Company has introduced a fall seasonal that challenges style definitions. Apple Crisp Ale (6.7% ABV) is brewed […]

Blogs

Fort George’s Case for Water-First Pilsner Brewing

August 15, 2025 Jon Sicotte

Water may be the cheapest ingredient in a brewery’s budget, but for Fort George Brewery, it’s the most valuable. The […]

Top Stories

Just Like Brewing, You Need the Right ‘Ingredients’ on Hand for Proper Brewery Maintenance

August 14, 2025 Jon Sicotte

Just as a brewer can’t hit target flavor profiles without the right hops or yeast, a brewery can’t sustain production […]

Cider Business

Diverse Orchards, Distinct Ciders: What Producers Are Learning

August 13, 2025 Jon Sicotte

For orchard-based cideries and perry producers, biodiversity is a strategic choice that affects tree health and fruit quality, and can […]

Podcast

Brewer Mag Podcast with Vermont Brewers Guild

August 12, 2025 Jon Sicotte

What happens when a state brewers guild runs one of the country’s most respected beer festivals? Brewer Mag’s Jon Sicotte […]

Top Stories

Steps Toward Maximizing Draft System Efficiency

August 11, 2025 Jon Sicotte

Foam may be fleeting, but its cost can linger long after the glass is poured. For breweries, every ounce lost […]

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