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Articles by Jon Sicotte

Top Stories

What’s the ‘Secret Sauce’ in Connecting with College-Aged Consumers

April 23, 2020 Jon Sicotte

Before the national pandemic of COVID-19, RJ Rockers in Spartanburg, South Carolina had just worked on some small rebranding internally […]

Top Stories

CBC Week — Getting Over the Social Media Hump

April 21, 2020 Jon Sicotte

During the week of April 20 — in place of what would have been the in-person Craft Brewers Conference — […]

Top Stories

CBC Week — Outsourcing Opportunities For Your Brewery

April 20, 2020 Jon Sicotte

During the week of April 20 — in place of what would have been the in-person Craft Brewers Conference — […]

Cover Story

The Reinvention of TBBC

April 17, 2020 Jon Sicotte

David Doble never really wanted to run the family business. When his mother and father, Vicki and John Doble, opened […]

Current Issue

Q&A: Lager Yeast

April 13, 2020 Jon Sicotte

Jordan Pratt, a brewer for Peticolas Brewing Company, located in Dallas, says that the eight-year-old brewery has only used one […]

Cider Business

Cider Corner: Modifying the Game Plan for Sales

April 11, 2020 Jon Sicotte

2 Towns Ciderhouse has had to adjust quickly to new market conditions. With closures of on-premise accounts during social distancing […]

Current Issue

Where and When Automation Makes Sense

April 8, 2020 Jon Sicotte

Finding ways to save on employee time and effort — which can in turn can help increase productivity and output […]

Current Issue

Multiple Taproom Logistics

April 6, 2020 Jon Sicotte

With a more attractive margin, the ability to interact directly with consumers and the availability to have more on-premise taps […]

Brewer Mag Q&A

Brewer Magazine Q&A: Greg & Sara Fetzer, The Empourium

April 4, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

Adjusting Strategy to Localize Consumer Experience

April 3, 2020 Jon Sicotte

About six years ago, RJ Rockers was pumping out around 10,000 barrels of product. “Local” to the Spartansburg, South Carolina […]

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