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Articles by Jon Sicotte

Top Stories

Unique Tips to Kickstart Marketing Your Brand

February 25, 2021 Jon Sicotte

The world of marketing has flipped dramatically in the past decade and with new avenues opening up to connect with […]

Cider Business

Cider Corner: How to Fight For a Line at a Local Beer Bar

February 24, 2021 Jon Sicotte

​Although telling your brand’s story in person and at the source is the best way to connect with consumers, getting […]

Top Stories

Creating Cohesion on Your Brewery’s Instagram Feed

February 23, 2021 Jon Sicotte

Capturing and delivering strong Instagram content can be important in forming a brand identity for your brewery, but while looking […]

Top Stories

3 Home Delivery Tips from Newburgh Brewing

February 22, 2021 Jon Sicotte

Paul Halayko said a fortunate switch in Point of Sales early in 2020 really helped spark a quick turnaround in […]

Brewer Mag Q&A

The Uses Midnight Wheat Has for Color, Flavor

February 20, 2021 Jon Sicotte

Although not a dominant malt used every day, breweries across the country have found various ways to incorporate Midnight Wheat […]

Cover Story

Looking Through the Haze: Old Nation Branches From NEIPA Strength

February 19, 2021 Jon Sicotte

Lets kill the narrative, right at the start. Old Nation Brewery was not almost dead or going out of business […]

Current Issue

4 Unique Ways These Breweries Added Ancillary Revenue

February 18, 2021 Jon Sicotte

Due to the pandemic, finding new revenue streams has been a priority for breweries. Although a lot of breweries have […]

Last Pint

Why Change Was The Process Wiseacre Sought for New Facility

February 17, 2021 Jon Sicotte

The Brothers Bartosch won’t be labeled sticks in the mud.The duo that launched Wiseacre in 2013 felt a need to […]

Current Issue

Package Deal: How These Breweries Solved the Canning Conundrum

February 16, 2021 Jon Sicotte

​It can be a decision of cost or cost-effectiveness — it can also just come down to flexibility or ​even […]

Current Issue

What’s the Best Solution to Can Storage Issues?

February 15, 2021 Jon Sicotte

Space constraints in growth can be common. What was once a spot for grain became another tank. Where you kept […]

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