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Articles by Jon Sicotte

Top Stories

Is Your Brand Marketing for You, or to the Consumer?

April 13, 2021 Jon Sicotte

The pandemic has given many breweries an opportunity to pause and review their approach to marketing their brand. What may […]

Top Stories

Is An Expansion of Distribution Always the Right Answer?

April 12, 2021 Jon Sicotte

Saint Arnold Brewing did a little bit of what Brock Wagner called an “intellectual experiment” around a decade back by […]

International Insights

Why Italy’s LoverBeer Carves Its Own Path Instead of Following Trends

April 10, 2021 Jon Sicotte

International Insights is a continuing series of Q&As with brewing members, but this time branching outside of the US and […]

Top Stories

Sustainability Dreams That Drive These Craft Breweries

April 9, 2021 Jon Sicotte

In the March/April edition of Brewer, we dove into types of sustainable packaging that craft breweries across the country have […]

Top Stories

​The Importance Reuben’s Brews Puts Behind Online​ Showcase of Brands

April 8, 2021 Jon Sicotte

When Reuben’s Brews launched a brand refresh in September, 2019, Marketing Manager Matt Lutton said a major component the Seattle […]

Cider Business

Cider Corner: Rootstock’s Checklist to Determine a Brand’s Path

April 7, 2021 Jon Sicotte

It’s important ​when a cidery like Rootstock Ciderworks​ roll​s​ out new styles​ or​ ​a new label that ​the Williamson, New […]

Top Stories

Improve Your Sales Call: What Beer Buyers Don’t Want You to Do

April 6, 2021 Jon Sicotte

Beer sales is an in-person business and Jeff Johnson feels nothing will ever replace face-to-face contact. “In-person [calls] is important […]

Top Stories

The Way Crooked Run Branches Off its Main Brand for Sour Promotion

April 5, 2021 Jon Sicotte

When Sours aren’t your primary focus, sometimes a name change can help set the tone in delivering a message to […]

Brewer Mag Q&A

The Collaborative Influence That Makes Living the Dream Brewing Thrive

April 3, 2021 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S.Brewer […]

Top Stories

​Ways to Craft Online Portals to Best Fit Needs​

April 2, 2021 Jon Sicotte

With state laws dictating how your beer can be sold, creating an online portal to help boost sales can be […]

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