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Articles by Jon Sicotte

Current Issue

Attracting an Audience: Ideas to Market & Educate on Lagers

April 21, 2021 Jon Sicotte

As lower-calorie offerings and alternatives to beer — like seltzer — have started to creep into the craft beer industry, […]

Current Issue

Insights into Transforming Online Sales

April 20, 2021 Jon Sicotte

Perhaps this was the future all along? The shape of the craft beer industry in how it does sales has […]

Current Issue

How These Breweries Have Stepped Up Sustainable Packaging

April 19, 2021 Jon Sicotte

Finding unique and affordable ways to be greener and encourage sustainability  while also endearing your company to a mindful consumer […]

International Insights

Despite Pandemic, Moersleutel Found a Way to Almost Double Output in Netherlands

April 18, 2021 Jon Sicotte

International Insights is a continuing series of Q&As with brewing members, but this time branching outside of the US and […]

Cider Business

Cider Corner: Tips to Help Boost Media Coverage

April 14, 2021 Jon Sicotte

​Is any or all media coverage good coverage? Perhaps not. “As long as the coverage doesn’t have our name in […]

Top Stories

Is Your Brand Marketing for You, or to the Consumer?

April 13, 2021 Jon Sicotte

The pandemic has given many breweries an opportunity to pause and review their approach to marketing their brand. What may […]

Top Stories

Is An Expansion of Distribution Always the Right Answer?

April 12, 2021 Jon Sicotte

Saint Arnold Brewing did a little bit of what Brock Wagner called an “intellectual experiment” around a decade back by […]

International Insights

Why Italy’s LoverBeer Carves Its Own Path Instead of Following Trends

April 10, 2021 Jon Sicotte

International Insights is a continuing series of Q&As with brewing members, but this time branching outside of the US and […]

Top Stories

Sustainability Dreams That Drive These Craft Breweries

April 9, 2021 Jon Sicotte

In the March/April edition of Brewer, we dove into types of sustainable packaging that craft breweries across the country have […]

Top Stories

​The Importance Reuben’s Brews Puts Behind Online​ Showcase of Brands

April 8, 2021 Jon Sicotte

When Reuben’s Brews launched a brand refresh in September, 2019, Marketing Manager Matt Lutton said a major component the Seattle […]

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