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Articles by Jon Sicotte

Top Stories

How Alternate Ending​ Created a Unique Look to Tap Into Its Community

July 12, 2021 Jon Sicotte

​Creating eye-catching designs that tell a story and draw in a consumer can be the first step toward ​capturing that […]

State Guild News

​Colorado Guild ​Eyes Future Craft Rebound with New Laws

July 10, 2021 Jon Sicotte

With four new bills passing through the Colorado legislative session recently, some new laws will be immediate help to Colorado […]

Top Stories

Quick Tips to Boost Your Adjunct Effectiveness

July 9, 2021 Jon Sicotte

The four main ingredients in a beer — barley, hops, yeast, and water — aren’t the only things getting into […]

Top Stories

Logistics Needed in a Branding Refresh Strategy

July 8, 2021 Jon Sicotte

​The ​Springdale Beer ​line from sister company Jack’s Abby Craft Lagers ​did not have a strong identity ​to start. ​”It […]

Top Stories

​Branding Focus: Ivanhoe Park Ties History into Flight Board

July 6, 2021 Jon Sicotte

Yes, the beer has to be quality, but the branding and marketing can matter just as much, said Ivanhoe Park […]

Brewer Mag Q&A

Pahto Gives Brewers Versatility and Options

July 3, 2021 Jon Sicotte

Originally known as HBC 682, Pahto was the first high-alpha bittering hop released by the Hop Breeding Company. Yakima Valley […]

Top Stories

​Focused on its Name, NC’s Mother​ Earth Touts Sustainability in Rebranding

July 2, 2021 Jon Sicotte

​Being “local” wasn’t good enough to generate sales for North Carolina’s Mother Earth Brewing anymore.​ When the Kinston, NC-based facility […]

Top Stories

Creating An Overseas Network: Distro Tips from Ska Brewing

July 1, 2021 Jon Sicotte

​Exporting​ its packaged beers to 10 states in the US — as well as shipping to the UK, Ireland, Japan, […]

Cider Business

Cider Corner: Important Tools to Help Organize Your Social Media

June 30, 2021 Jon Sicotte

Likes and clicks help drive social media algorithms and keeping the back end of your social media channel organized can […]

Last Pint

Community Brewing Ventures’ Model Seeks to Boost Small Brewery Growth

June 29, 2021 Jon Sicotte

The growth of a brewery is, well, time-consuming. Costly as well, but the time needed to put into expanding can […]

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