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Archive

Top Stories

Wearable Beer Packaging? The Genesis Behind This Genius Marketing Idea from Telluride

November 24, 2020 Jon Sicotte
Accidentally finding a fun name is the genesis of many great craft beer brands. A name can help generate initial […]
On Tap

Seeing Double? Why 39 Maine Breweries Have Matching Labels on Shelves

November 23, 2020 Maine Brewers’ Guild
The Maine craft beer industry is known for its collaborative spirit. Over the next few months, that commitment to community […]
New Releases

Stone F+B Does NOT Stand for F*ck Bread … Apparently

November 23, 2020 Stone Brewing
Stone Brewing announces having achieved the unthinkable: A low-calorie, low-carb, gluten-reduced and low ABV IPA with outsized flavor. And despite […]
New Releases

New Realm Introduces Short Days | Long Nights Variety 12 Pack

November 23, 2020 New Realm Brewing
‘Tis the season, once again, of short days and long nights. Just as seasons rotate and bring you new surprises, […]
Top Stories

The 8 Groups of People You Need to Sell Your Brand to for Success

November 23, 2020 Jon Sicotte
When talking about sales, sometimes the end consumer is the first thought, but there are multiple types of people your […]
Brewer Mag Q&A

How Boochcraft Made Gains When it Lost its ‘Liquid to Lips’ Marketing Techniques

November 21, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Top Stories

Shifts Smaller Facilities like Border Does to ​Stay Afloat & Plan Future Growth

November 20, 2020 Jon Sicotte
Considered a Kansas City mainstay, Border Brewing Company was the first brewery taproom to open in the Crossroads in the […]
On Tap

Ska Releases Hard Seltzer Variety Pack With Cocktail Flavors

November 19, 2020 Ska Brewing
On the heels of the success of Ska Brewing’s Hard Seltzer debut in 2019, the brewery continues to innovate with […]
New Releases

Oskar Blues Releases 2020 Barrel-Aged Ten FIDY & Extends BA20 Series

November 19, 2020 Oskar Blues Brewery
If you require proof that patience is a virtue, look no further than barrel-aged beers. Oskar Blues Brewery announces the […]
New Releases

Tröegs Ushers in ‘Most Wonderful Beer of the Year’ With String of Holiday Releases

November 19, 2020 Troegs Brewing
Tröegs Independent Brewing announces the release of a variety of festive beers to usher in the holiday season. Whatever shape […]

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