Anderson Valley Brewing Company (AVBC) today announced its return to Eastern New York State through its existing distribution relationship with Sarene Craft Beer Distributors. Already a part of Sarene’s portfolio in the New Jersey and Connecticut markets, AVBC’s partnership with Sarene will continue to increase the brewery’s presence throughout the Northeast markets.
“Sarene’s commitment to both independent craft brewers and mission to grow the New York craft beer market made them the ideal fit for Anderson Valley Brewing Company as we continue to expand our availability on the East Coast,” said President and CEO Kevin McGee. “We have developed a strong rapport with the Sarene team while ramping up the New Jersey and Connecticut markets. We are looking forward to continuing a similar approach with them in Eastern New York.”
Sarene will represent AVBC’s entire portfolio of brands, including its iconic Boont Amber Ale, Barrel Series beers, Poleeko Pale Ale and Goses and also have access to the limited-availability offerings from AVBC’s sister brewery, the Healdsburg Beer Company. Representation for the brewery will span the eastern region of New York, making AVBC’s beers readily accessible in top retail accounts.
“Anderson Valley Brewing Company has been an exemplary partner to us over the years,” said Sarene Co-Founder Matthew Schulman. “Their commitment to quality and innovation has made them continue to shine, and we’re looking forward to expanding our relationship with them once more.”
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