Anderson Valley Brewing Company (AVBC) today announced its expanded distribution partnership with North Bay’s Eagle Distributing. Initially bringing Eagle Distributing on board in May 2020 to distribute AVBC in Mendocino and Lake Counties, Eagle Distributing has now added Sonoma and Marin Counties.
After a successful year focusing on availability and awareness in its home markets, along with a rebranding, AVBC developed a strong synergy with the team at Eagle Distributing, who is based less than 30 miles from AVBC’s Boonville taproom and brewery. Eagle Distributing will now handle distribution for AVBC in the “home market” territories of Marin, Sonoma, Mendocino and Lake Counties in Northern California.
“After a significant repositioning in 2020 in our most important California markets, moving distribution in these critical markets to Eagle Distributing was a natural progression for AVBC,” said President and CEO Kevin McGee. “Working with Eagle in Mendocino and Lake Counties over the past year has been great and it became clear that the team at Eagle is a great fit for us. We’re really excited to be able to expand our relationship by adding the Sonoma and Marin markets to their territory.”
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