Alvarado Street, Good Vibez Announce Official Beer of California Roots 2024 Music Festival

Alvarado Street Brewery and Good Vibez Presents are thrilled to announce Mai Tai P.A. as the Official Beer of Cali Roots 2024. Far more than just a music festival, Cali Roots is a multi-layered experience, curated for music lovers who want to bring more than just stage performance memories home. Together, as a community of music enthusiasts who gather once a year for a big musical family reunion, Cali Roots festival attendees will now be able to enjoy Mai Tai P.A. in limited-edition 16 oz. cans (as well as Alvarado Street’s Monterey Beer in 16 oz. cans) all throughout the festival across its beautiful onsite grounds. At Alvarado Street’s activation tent at Cali Roots, enjoy Mai Tai P. A., Monterey Beer, and Howzit Punch (Sour Ale With Passionfruit, Orange & Guava).

“At Cali Roots, we want there to be an Alvarado Street beer for everyone,” says Brock Bill (Director of Marketing, Alvarado Street Brewery). “Working alongside the amazing team at Good Vibez Presents over the years has been such a pleasure and now with our beloved Mai Tai being the Official Beer of Cali Roots 2024, the feeling is pretty sublime. It is an obvious drink of choice for a festival such as this with its great drinkability and tropical hop flavor. Monterey Beer will be available in a limited 16 oz. can format that is only featured at special events around Monterey County. If you’re looking for an easy drinking American lager that doesn’t lack any flavor, Monterey Beer is the beer for you. Howzit Punch is a big favorite for days in the sun with an inviting tartness and luscious Passionfruit, Orange and Guava. We will also have a limited amount of our Waimea Skaze Hazy IPA on draft at our activation located next to the Cali Roots Stage”

“Mai Tai P.A. is one of the best IPAs in the world,” adds Dan Sheehan (CEO/Owner, California Roots). “Alvarado Street Brewery is so highly respected in the national beer scene and they’ve also had impressive growth throughout the Monterey and Salians region with their restaurants and production brewery taproom. It’s such a natural fit for them to have a big presence at Cali Roots. Coming out of the pandemic, we’ve really leaned into showcasing local purveyors and those who attend Cali Roots are such a craft-driven crowd. I’m so proud of Alvarado Street’s expansion in Northern California and pumped to call them our neighborhood brewery.”

Enjoy Alvarado Street’s beers while at the West Coast’s premier reggae festival, Cali Roots! The 2024 artist lineup includes Stick Figure, Ziggy Marley, E-40 & Too Short, Damian Jr. Gong Marley & Stephen Marley, Rebelution, Ice Cube and many others.

See beer descriptions below for Mai Tai P.A., Monterey Beer, and Howzit Punch:

Mai Tai P.A. (Tropical IPA — 6.5% ABV)

Tropical IPA brewed with 100% Mosaic hops, lending intensely dank aromas of passion fruit, guava, and lychee. Finishes dry, in true West Coast-style fashion.

*2024 World Beer Cup Bronze, 2023 GABF Gold, 2020 GABF Bronze, 2018 GABF Gold, 2016 GABF Silver & 2015 GABF Gold medal winner.

Monterey Beer (American Lager —  4.5% ABV)

Resurrected from 1934, the local’s lager of the Monterey Peninsula and Salinas Valley. Crisp, clean and perfect for any occasion!

Howzit Punch (Fruited Sour Ale – 5.5% ABV) 

Passionfruit, Orange & Guava sour ale. Same recipe, same POG-juice combo since 2015!

*Silver medal winner at the 2020 Great American Beer Festival in the Contemporary Gose category & Silver medal winner at the 2024 World Beer Cup in the Fruited American Sour Ale category.

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