Abita Makes Strawberry Lager a Year-Round Brew

The team at Louisiana’s first and largest craft brewery, Abita Brewing Company, has listened to the pleas of its loyal patrons and partners across the country and announced seasonal favorite Abita Strawberry Lager is now available year-round to customers. As one of the most anticipated seasonal beers among Abita’s repertoire, the craft brew’s availability will increase from three months out of the year to 365 days per year. Abita Strawberry Lager will continue to be distributed to each of its current markets across the United States.

“We created Strawberry Lager 15 years ago for a local strawberry festival and it took off immediately, becoming one of our most sought-after seasonal brews,” says David Blossman, President & CEO of Abita Brewing Co. “It was the first strawberry beer produced in the state. Fans have made it clear that they want it year-round, and we now have the capacity to make it year-round.”

The only beer brewed with Louisiana strawberries, the crisp lager is made with Pilsner and Wheat malts and Vanguard hops, resulting in a light gold lager with a subtle haze and strawberry flavor and aroma.

Similar to wine with grape harvest, the team at Abita has worked closely with its farmers to ensure enough berries are harvested to last throughout the year, allowing the craft brewery to deliver the fresh taste of strawberries to consumers all year long.

“We harvest the strawberries at the end of the crop year at the point when they are the sweetest, which enables the beer to have such a distinct flavor,” says Abita Brewmaster, Mark Wilson. “We will use about 120,000 pounds of strawberries to be able to deliver Strawberry year-round.”

Abita Strawberry Lager is available in bottles, 12-oz and 19.2-oz cans, and 1⁄4 and 1⁄2 draft kegs. The beer is featured in bars, restaurants, grocery stores, liquor stores, and convenience stores among other locations across the country.

Patrons can also sample Strawberry and an array of Abita beer at the brewery’s Tap Room. Guided and self-guided brewery tours are also available throughout the week.

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