Tröegs Independent Brewing announces the return of Perpetual Giving, a partnership with Feeding Pennsylvania established to raise funding and awareness for food insecurity.
Currently in its fourth year, the annual campaign encourages Tröegs fans to “drink great beer and do great things” as part of the independent, family-owned brewery’s Aletruism community outreach program.
Now through December 31, Tröegs will donate a portion of proceeds from sales of Perpetual IPA – the best-selling craft beer in Pennsylvania – to Feeding Pennsylvania to support its network of food banks and pantries across the state.
“The holiday season serves as a reminder of the real issue of food insecurity,” says Tröegs co-founding brother Chris Trogner. “We’re proud to partner with our amazing wholesalers to provide aid to Feeding Pennsylvania and local food pantries in our home state.”
Since the campaign’s inception in 2023, Tröegs has donated more than $58,000 to Feeding Pennsylvania. Every dollar generated provides approximately ten meals to help feed Pennsylvania’s food-insecure residents.
This year, beer drinkers can find specially marked Perpetual IPA 12-pack can carriers highlighting the mission and other specific details of the partnership.
Food insecurity in Pennsylvania has risen by 44% since 2021, with more than 1.7 million people struggling to access enough food. Feeding Pennsylvania’s network of food banks spans all sixty-seven counties and distributes more than 237 million pounds of food to almost 3,000 agencies and food pantries.
“Tröegs is making food insecurity a priority in Pennsylvania, and we’re grateful for their ongoing efforts in helping to end hunger across the state,” said Julie Bancroft, CEO, Feeding Pennsylvania. “This campaign shows what can happen when a community rallies around a shared goal, and it will strengthen the resources available to Feeding Pennsylvania’s food banks and pantry partners.”
