What can brewery owners learn from Tröegs’ experience growing from a small operation into a larger, more complex business? In this interview with BREWER Executive Editor Jon Sicotte from our 2021 cover story, Chris and John Trogner share key lessons on choosing a home market, finding the right distribution partners, building a distinctive beer portfolio, defining quality, and developing teams that can make decisions as the brewery grows. They also discuss how experimentation can be balanced with the practical demands of running a business. The conversation focuses on enduring business lessons rather than current market conditions. Read the article: Bucking Style Definitions, Troegs Scratches Its Itch.
