Cosmic Shift IPA will raise funds for 13 nonprofits addressing housing needs across Lawson’s Finest’s distribution footprint
Heading Home, a leading nonprofit provider in Massachusetts that helps families and individuals achieve lasting housing stability,has been selected as Lawson’s Finest Liquids,Massachusettsnonprofit partner for Cosmic Shift IPA, the Vermont brewery’s seasonal Good Brew for a Cause that turns beer sales into support for local communities.
This year, Lawson’s Finest is expanding the Cosmic Shift initiative across 12 states, partnering with 13 nonprofits and 19 wholesale partners to address one of the most pressing challenges facing communities throughout its distribution footprint: affordable housing.
Through the partnership, a portion of proceeds from every Cosmic Shift IPA sold in Massachusetts will benefit Heading Home, supporting its work to help families and individuals achieve lasting housing stability. Donations from Lawson’s Finest will be matched by Atlantic Beverage Distributors, the local distributor of Lawson’s Finest brews.
“We are truly appreciative of the opportunity to partner with Lawson’s Finest Liquids and for its support of the mission,” said Danielle Ferrier, CEO, Heading Home. “Their contribution goes well beyond financial support. Lawson’s carries an exceptional brand reputation, and we are grateful to be able to raise awareness of what we’re doing with such a highly engaged community.”
Lawson’s Finest selected affordable housing as this year’s Cosmic Shift focus after surveying its 80+ team members about the issues they cared most about within the brewery’s four giving priority areas. Affordable housing emerged unanimously as the top concern. Across the 12 participating states, nonprofit partners are tackling the issue from multiple angles, from building and managing affordable housing units, helping families access emergency shelter and permanent homes, as well as advocating for more affordable and equitable housing policies.
Last year, Cosmic Shift raised $36,436 for 10 nonprofits across nine states. This year, the program is expanding into additional markets, including Virginia, North Carolina, and Colorado, while bringing its nonprofit partners together around a shared issue for the first time.
“Good Brews for a Cause grew out of a simple idea: brew great beer and use it to do good,” said Sean Lawson, founder of Lawson’s Finest Liquids. “Cosmic Shift has allowed us to take that idea even further, turning this brew into a way to support organizations doing meaningful work across our distribution footprint. This year, we’re proud to bring our partners and fans together around affordable housing, an issue our team cares deeply about and one that impacts communities everywhere our beer is sold.”
A juicy, balanced, and otherworldly IPA, Cosmic Shift (6.2% ABV) embodies the spirit of change and the strength of community, using a great beer to help drive meaningful transformation right where it matters most, in local communities. Like every Lawson’s Finest brew, Cosmic Shift is Cold Stored. Cold Shipped. Cold Shelved.™ to stay brewery-fresh.
Cosmic Shift will be available for sale in locations across Massachusetts beginning on November 1st. This giving season, why not choose a product that will not only delight your taste buds, but also gives back: supporting access to affordable housing in your community!
