A brewery with a music problem, Dogfish Head debuts a new, limited-edition beer in collaboration with Rock & Roll Hall of Famer, Joan Jett, to celebrate the 45th anniversaries of Joan Jett and the Blackhearts’ landmark albums, ‘Bad Reputation’ and ‘I Love Rock ‘n Roll.’ Beginning Tuesday, Oct. 27, at 9 a.m. PST / 12 p.m. EST, the duo’s collaborative brew, Jett Black Lager, will be available nationwide via Give Them Beer as part of a special beer and merchandise kit. While supplies last, Jett Black Lager kits will be priced at $45 each, inclusive of shipping. Purchase allowance is limited to one kit per person.
Like the music of Joan Jett and the Blackhearts, Jett Black Lager is approachable and timeless, while maintaining an off-centered, “don’t give a damn,” attitude. Brewed with barley malt, flaked maize and flaked rice, this crushable lager strikes a power chord with aromas of honey, herbs and black pepper, alongside smooth flavors of sweet breadcrust and light toast. Simply put … it’s a jet-black-colored brew (get it?) that’s as easy-drinking, crisp and clean-finishing as your favorite light beer.
“This collaboration is truly a full-circle moment for me. Joan Jett was my first-ever concert, and you know what they say, ‘you never forget your first,’” said Sam Calagione, Dogfish Head Brewer & Founder. “Watching Joan on stage cemented my love of rock ‘n’ roll music. She showed me, and so many other folks, that truly original music is all about creative expression, rebellion and challenging the status quo, all things we at Dogfish Head pride ourselves on when brewing beer.”
Each Jett Black Lager beer and merchandise kit includes a 4pk/12oz cans of Jett Black Lager alongside a co-branded pin pack, a studded pleather can cooler, and a heart-shaped guitar pick bottle opener, all packaged in a commemorative, co-branded box. Folks that miss the first drop of Jett Black Lager beer and merchandise kits on Tuesday, Oct. 27, will have two more chances to snag one of these limited-edition bundles, with restocks slated for Tuesday, Nov. 3, and Tuesday, Nov. 10, at 9 a.m. PST / 12 p.m. EST.
Want to enjoy a multi-sensory experience? Ordering a Jett Black Lager beer and merchandise kit by Tuesday, Nov. 10, allows ample time for it to arrive ahead of Record Store Day’s RSD Black Friday celebration. On Friday, Nov. 27, music-lovers are encouraged to visit their local, independently owned record stores to scoop up a myriad of new vinyl record releases, including Joan Jett and the Blackhearts’ 45th anniversary album, ‘I Love Rock ‘N’ Roll: The Shadow Album.’ To find a local, independently owned record store, check out Record Store Day’s store finder.
“I’ve always believed in doing things your own way, and Dogfish Head has that same spirit,” said Jett. “Looking forward to raising a glass of Jett Black Lager to 45 years of ‘I Love Rock ’N Roll’ and ‘Bad Reputation.’”
Additional 4pk/12oz cans of Dogfish Head and Joan Jett and the Blackhearts’ Jett Black Lager will be available at the brewery’s coastal Delaware locations beginning Wednesday, Nov. 11, as will limited quantities of the duo’s collaborative merchandise.
Since the day Dogfish Head opened as the first brewpub in the first state more than 31 years ago, it has focused on original craft beverages, original food and original music. Throughout its history, Dogfish Head’s live music stage has hosted acts of all kinds, including The Strokes, Black Pumas, The Mountain Goats, Guided by Voices and more. In addition to its weekly calendar of live music shows, Dogfish Head manifests its music heritage through collaborations with industry icons, having created products and compiled vinyl records with folks like The Flaming Lips, the Miles Davis estate, Deltron 3030 and most recently, the Grateful Dead.
For more on Dogfish Head and Joan Jett and the Blackhearts, please visit www.dogfish.com and www.joanjett.com, respectively.
