Rhinegeist Brewery is launching Super Lager this August — an affordable, World Beer Cup Gold Award-winning lager with availability across the Midwest, Mid-Atlantic, and Southeast.
The Beer: Super Lager is Rhinegeist’s World Beer Cup Gold Award-winning beer, Cheetah, an approachable fan-favorite lager produced by the brewery since 2018. The beer celebrates Rhinegeist and Kroger’s shared commitment to quality and Cincinnati roots.
“Super Lager’s quality is already proven. It earned Gold at the World Beer Cup under the Cheetah name. Same recipe, wider reach. It’s the perfect way for us to provide an option for shoppers wanting something that is everyday-affordable, easy-drinking, and so well-crafted that it stands out among the rest.”
— Adam Bankovich, CEO, Rhinegeist Brewery
The Price: The recipe isn’t the only component of its approachability; Super Lager’s affordable retail price makes it a beer you not only want to drink regularly, but a beer you can afford to come back to time and time again.
“Super Lager started with a simple idea — there should exist a premium lager at an affordable price that everyone can enjoy. With this very specific goal, Kroger sought to find a partner that could bring this liquid vision to life.”
—Mike Davis, National Category Manager, Beer, Kroger Co.
Where to Find Super Lager: Super Lager hits store shelves this August, beginning in the Midwest where Rhinegeist and Kroger both have deep roots. It will be launched in 16 oz. single-serve cans and 12 oz. 12-pack cans For full availability visit the Rhinegeist Beer Finder.
