Building a second shift in a production brewery is less about squeezing more hours out of the clock and more about constructing a parallel culture that can operate with the same confidence, clarity and cohesion as the day crew. In a slower-growth environment where many breweries are tightening output, the very existence of a night crew can signal either strain or strength.
At Short’s Brewing, Chief Innovation Officer Tony Hansen says the distinction depends entirely on whether the shift is reactive or foundational.
“We don’t view it as an advantage or liability,” Hansen said. “In terms of the slower-growth environment, we are lucky that we still need a second shift to fill our orders. Our brewery is maxed out, so a second shift is necessary.”
More in our Digital Edition.
