Xül Beer grew from a pandemic-era startup into one of Tennessee’s most buzzed-about breweries — but not by following a typical craft beer playbook. In this episode of the Brewer Mag Podcast, co-founder Brad West breaks down the business thinking behind Xül’s rise, including why they focused on operational discipline over rapid expansion; how complementary skill sets among founders created stability; what capital stress really looks like at different growth stages; and how production, logistics, and staffing decisions evolve as demand explodes. West also shares lessons from adding capacity, managing financial risk, and maintaining quality while scaling a brand that thrives on innovation and scarcity. The full article is online now: Measured, but Strategic: Brad West Lays Out Xül Beer’s Growth Plan.
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