Today, the independent, family-owned K. Spoetzl Brewery announces a landmark addition to its 116-year legacy: Shiner Bock Non-Alcoholic. This historic new release is inspired by the original Shiner Bock, the No. 1 craft beer in Texas and the No. 1 bock beer in the United States.
Building on the success of Shiner’s Rode0 non-alcoholic line, which launched in 2023, Shiner is now bringing its flagship Shiner Bock expression into the fast-growing non-alcoholic space. Shiner Bock Non-Alcoholic offers the smooth, full flavor fans know and love.
This easy-drinking, non-alcoholic amber brew blends roasted barley malt, German specialty hops, and artesian well water. At <0.5% ABV, Shiner Bock Non-Alcoholic delivers a smooth, balanced taste with a crisp, refreshing finish. Each brew offers familiar aromas of toasted malt and caramel and pours in the same warm, deep amber hue as the original. This lightly hopped American-style amber brew pairs beautifully with Texas staples like smoky brisket, grilled sausage, and mole enchiladas.
“We are seeing a generational shift in how people enjoy beer,” said Nick Weiland, Brand Director at Shiner Beer. “Shiner Bock has been a legendary Texas favorite since it debuted in 1913. With Shiner Bock Non-Alcoholic, long-time fans and new drinkers alike can enjoy the ritual of an ice-cold Shiner, regardless of alcohol content.”
Shiner Bock Non-Alcoholic will begin to hit shelves at retailers across the U.S. in January. It comes in 12-oz cans, packed in 6-packs. The packaging retains the signature yellow look and iconic Shiner Ram, now with a distinct blue and silver ‘Non-Alcoholic’ banner to clearly distinguish it on shelves.
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