In this full-length interview recorded at the 2025 Craft Brewers Conference in Indianapolis, we sat down with Jen Briggs, the then CXO for Karl Strauss Brewing Company. In the conversation, Jen takes us through her approach to taking a storied San Diego craft brewery into its next chapter: how she listened to consumer perceptions, engaged internal teams, and re-imagines the brand yet stays true to its roots. She shares on the importance of taking the heat when you ask customers what they really think; how to shift culture in a legacy brewery without losing what made it work in the first place; the role of data, the role of intuition, and how they combine in modern craft beer leadership; along with building high-trust teams while making sure everyone knows the business behind the beer.
Be the first to comment