This week on the Brewer Magazine Podcast, we dive into National Cider Month, which started in October of 2022. Executive Editor Jon Sicotte sat down to share ideas he has come across during his interviews over the years to help your cidery or brewery make the most of National Cider Month. It’s always cider season somewhere, but October brings a unique chance to boost visibility, sales, and consumer engagement through this nationwide celebration. The American Cider Association reports that cider sales see an average increase of 5% compared to just a fraction of that for nonparticipants. Even if your team’s stretched thin, we’ll share simple, low-lift ways to participate using ready-made assets that still make an impact.
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