Jen Radloff, Marketing Director at Badger State, explores how the Green Bay brewery navigates branding in a saturated Wisconsin beer market. Radloff shares with Brewer Mag’s Jon Sicotte how her role has evolved, how the company’s shifting business model has shaped outreach, and what it took to pull off a major campaign during the NFL Draft when the Packers hosted earlier this year and just blocks away from the brewery. We also dive into her approach to local collaborations, creative campaign development (like a tattoo fest?) and how Badger State tracks what actually connects with customers. Digital strategies, lessons learned, and what’s next for one of Green Bay’s veteran beer brands. This Brewer Mag Podcast is brought to you by Keg Logistics. With the most keg program options and flexible payment terms, even the smallest operation can get the highest quality German-made kegs with their rent-to-own, short-term leasing, pay-per-fill, sale and leaseback, and export keg programs.
Do you have any personnel on the West Coast that would be interested in meeting Hubertine Underberg during her visit to the West Coast in late August? She is the 6th generation owner of Underberg and would be willing to engage in an interview of sort. We will be in San Francisco the 25-27.
Sorry! No, sorry we don’t have anyone that lives on the West Coast. I hope she enjoys her time there.