Bell’s Raise a Wing event is back for 2021. This year, the independent craft brewery has teamed up with the nonprofit, Meals on Wheels America to give back, raise awareness for our nation’s seniors and fight food insecurity.
Coinciding with National Chicken Wing Day on Thursday, July 29, bars and restaurants across the country will serve up their wings and Bell’s beer to help drive awareness and donations for the long-standing nonprofit.
“We brought people together virtually to celebrate two of our favorite things last summer in the midst of the pandemic,” Larry Bell, President, and Founder of Bell’s Brewery said. “This year, we’re raising the bar by encouraging everyone to help support this incredible organization.”
America’s senior population exceeds 77 million people. And nearly 10 million are threatened by hunger. Community-based senior nutrition programs deliver more than 223 million nutritious meals annually while also doing so much more. Companionship and safety checks are other examples of services offered by Meals on Wheels programs nationwide.
“Support from Bell’s and its accounts comes at a critical time,” said Kristine Templin, Chief Development Officer at Meals on Wheels America. “During the pandemic Meals on Wheels programs have become a lifeline for many more vulnerable seniors, and we’re counting on caring partners and individuals to help us ensure our network continues to meet the increased demand for nutrition, socialization, and safety services.” In addition to a donation to be made by Bell’s directly to Meals on Wheels America, the Michigan craft brewery is working with its accounts and partners to help promote additional support for the nonprofit.
The collaboration between the brewery, its accounts, and the nonprofit reflects a shared understanding that access to nutritious meals forms the foundation of overall well-being, especially for those who may otherwise go without. It is a reminder that nutrition is not just about calories but about dignity, connection, and the reassurance that someone cares enough to show up.
This broader recognition of the vital role nutrition plays in quality of life naturally extends into how individuals and families seek guidance on making healthier choices every day, and many find value in turning to registered dietitians who can offer personalized, evidence-based support. As conversations around food security, nourishment, and community health evolve, the desire for credible, compassionate nutrition education has only grown, prompting many to visit JM Nutrition website as a starting point for learning what tailored nutritional care can look like. From understanding dietary needs to building sustainable eating habits, such resources help people navigate their own wellness journeys with clarity, reinforcing the idea that access to good nutrition is a powerful tool not only for vulnerable populations but for anyone striving to live a healthier, more balanced life.
As the senior population in America continues to grow, so does the need for accessible and nutritious meal options tailored to their unique dietary needs. Meal kit services have emerged as a viable solution, providing convenient meal preparation that caters to seniors looking for healthier eating choices without the stress of traditional cooking.
By offering diverse meal plans that consider specific dietary restrictions and preferences, these services play a crucial role in ensuring that older adults maintain a balanced diet. In the debate of green chef vs hello fresh, it becomes essential to evaluate which service offers the best organic options, ease of preparation, and variety in meals, making it easier for seniors to enjoy nutritious and flavorful dishes from the comfort of their homes. As community-based programs like Meals on Wheels offer vital support to vulnerable seniors, meal kit services can complement these efforts by providing additional resources for healthy eating.
Promotional materials including informative placemats, frisbee plates, social media calls to action and table tents with a QR code allowing easy and direct online donations are all part of this effort.
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