Baltimore craft brewer DuClaw Brewing Company posted photos of brewer Brandon Stanko and Diablo Doughnuts shop owner Michael Roslan in a bathtub full of Fruity Pebbles last week to announce the June 2020 return of their collaboration beer, ‘Sour Me Unicorn Farts.’
“We wanted to get the word out there in a creative way before distributor preorders in December,” said DuClaw Marketing Director Madeline Caldwell. “Recreating Lizzo’s genius Skittles bathtub post on Instagram was an idea we couldn’t pass up. A lot of people had to say yes to make this happen with a small budget, and we pulled it off. It was a lot of fun.”
The shoot took place in iconic Graffiti Alley off of North Avenue in Baltimore, Maryland, and used 32 boxes of Fruity Pebbles, 36 Unicorn Farts doughnuts, a bathtub purchase that was later donated to Habitat’s ReStore, and a whole lot of glitter.
Glam was done by Meaghan Whalen of Fleurt Beauty Company, and included glitter beards, glitter armpit hair and glitter facial accents, plus camera-ready makeup. Lauren Bell of Lauren Bell Style helped with shot styling. Photography was done by Rachel Bradley, part of the DuClaw marketing team.
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Sour Me Unicorn Farts will be available for distributor pre-order in December 2019. The beer will hit shelves by June 2020.
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