Telluride Teams Up with The Snow Report’s Halley O’Brien

Telluride Brewing Co announced its first collaboration with Halley O’Brien, Emmy Award-winning host of “The Snow Report” and beer aficionado. A sessionable American Style porter, this collaboration brew has just hit shelves across the state of Colorado this week, fulfilling Halley’s dream of a Snow Report branded beer, the Snow RePORTER.

Halley will introduce this week’s co-host beer and her first collaboration, to viewers of “The Snow Report” on January 12th and tomorrow, January 13th. On January 15th, listeners of ​Beyond the Apres,​ a podcast that takes a deep dive into apres ski’s best breweries, distilleries and everything in between, will hear all about Telluride Brewing Co and recall the real-life pitch to brew Halley’s dream beer, the Snow RePORTER.

“Back in October, I was invited to be a guest on ​Beyond the Apres​ and while on the show, Halley pitched a collaboration called The Snow RePORTER”, explained Chris Fish, Brewmaster and Co-Founder of Telluride Brewing Company. “I don’t think she expected me to be on board so quickly, but I immediately loved the idea and had been jonesing to brew a porter for a while.”

Best enjoyed with friends on a powder day alongside spicy tacos, the American style porter boasts notes of milk and dark chocolate and a slight clean, hop bitterness, while giving way to vanilla and roasty, toasty coffee goodness. Halley and the Telluride Brewing Co team agree – the Snow RePORTER pairs best with the perfect ski day – the type of day where your legs aren’t tired, they’re satisfied.

“I am so excited to be collaborating with Telluride Brewing Co on this project,” gushed Halley, “To see something like this come to fruition, and to be able to work with such a cool, laidback, and talented group of people really is a dream come true. I honestly couldn’t imagine a better group and brewery to work with.”

Since that fateful podcast appearance, things have moved quickly. Halley has been involved in every step of the way, with countless conversations and emails regarding flavor profiles, label art, and promotion. A QR code on Snow RePORTER will lead fans to a personalized video from Halley, herself, as well as a boxing video, and option to purchase more of the beer online.

“[The Snow RePORTER] tastes damn good because Telluride Brewing Co crafted it,” said Halley regarding the release of her first collaboration beer. “But I think I’m most excited to share and enjoy it with our amazing family of Snow Reporters – preferably after a powder day!”