Sleeping Giant, the first dedicated contract brewing company in the Western United States, announced today a new partnership with Boulder Beer Company that keeps Boulder beers in distribution without interruption. Sleeping Giant will be manufacturing Boulder’s brands and taking over distribution and marketing of the Boulder-based institution’s beers in the marketplace.
This news comes after Boulder Beer’s announcement in October 2019 to discontinue its widespread distribution and operate solely as a brewpub. This is still Boulder’s plan, with the new addition of Sleeping Giant as a manufacturing, sales, and marketing partner. Sleeping Giant approached Boulder after this announcement to discuss possibilities, and the two breweries quickly worked together to keep Boulder’s brands on shelves.
Going forward, Boulder Beer Shake, Mojo, Buffalo Gold, Hazed & Infused, Spaceman, and Due East will be brewed and packaged at Sleeping Giant, where state-of-the-art lab and brewing equipment will ensure the quality and consistency of Boulder’s brands and this 40-year-old namesake of Colorado beer.
“This is an exciting time for Boulder Beer,” says Gina Day, Boulder Beer Company Owner. “We are thrilled to have the brand continue its legacy and to continue to supply our loyal customers through retail markets.”
“For Sleeping Giant, this partnership was an amazing opportunity on multiple levels,” adds Matthew Osterman, President & Founder of Sleeping Giant. “We couldn’t be more proud to work with such an iconic brand, the first craft brewery in Colorado. Further, our new relationship will allow Sleeping Giant to better understand the distribution, sales, and marketing side of the business. Developing this expertise will allow us to assist our contract brewing clients, and provide yet another value-add service to our portfolio.”
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