Run The Jewels have shared more details of their ever-expanding partnership with Cyberpunk 2077, the most anticipated video game release of the era. The initative kicked off in earnest last week with the release of the new single “No Save Point” and accompanying Mike Diva-directed video, which made its debut as part of the Adult Swim Festival livestream Friday night.
As a further extension of Run the Jewels‘ collaboration with CD Projekt Red around the Cyberpunk 2077 launch, the group is releasing a craft beer named after the new single and featuring RTJ-inspired imagery from the game. “No Save Point” a wildly ambitious worldwide collaboration, comprising twelve different versions of the beer from thirteen breweries from across the US (City Built, Horus, Interboro, Mason Ale Works, Modist, Pipeworks, Weathered Souls), UK (Deviant and Dandy), Mexico (Cerveza Minerva), Poland (Inne Beczki), Australia (Moon Dog), Germany (BRLO), and the Netherlands (VandeStreek).
As with previous Run The Jewels beer collaborations, partner breweries were invited to put their own spin on a core recipe, in this case a 6.5% ABV Hazy IPA, akin to each offering their own remix on an original song. “The collaborating breweries were chosen as they’re each independent leaders in creativity, and also because they share a similar ethos of expanding and supporting inclusivity within the craft beer community,” explains Kate Brankin, who has been brought on to oversee RTJ’s burgeoning beverage empire. More info can be found at Run The Jewels dedicated beer site.
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