Internationally recognized outdoor retailer L.L.Bean, best known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors has partnered with five Maine craft breweries on an exclusive release of outdoor-inspired, small batch craft beer to coincide with its latest Maine-made small batch L.L.Bean Boots. The collaboration is a celebration of Maine craftsmanship and the unique quality of small batches.
With 35,000 square miles of rocky coast, deep forests, pristine lakes and mountains, Maine has long served as inspiration for craftsmanship, invention and ingenuity. The same culture and sense of place that launched L.L.Bean more than a century ago now fosters growth in the craft beer industry, with Maine being home to more breweries per capita than any other state.
“L.L.Bean and Maine brewers are known around the world for their focus on quality and innovation,” said Sean Sullivan, executive director of the Maine Brewers’ Guild. “It’s been a pleasure to see what can happen when seemingly disparate industries collaborate, exchange ideas, and create new products to share.”
Recognizing Maine’s thriving craft beer industry, L.L.Bean invited brewers to share their outdoor-inspired brew ideas as part of the Bean Boots and Brews collaboration. Fogtown Brewing Co., Rising Tide, Orono Brewing Co., Threshers Brewing Co., and Mast Landing Brewing Co. were selected. Both the ‘Bean Boots’ and craft beer were first revealed on Thursday, October 18 to an enthusiastic crowd at O’Maine Studio in Portland, Maine.
“L.L.Bean and Maine brewers are known around the world for their focus on quality and innovation,” said Sean Sullivan, executive director of the Maine Brewers’ Guild. “It’s been a pleasure to see what can happen when seemingly disparate industries collaborate, exchange ideas, and create new products to share.”
The Maine Hunting Shoe, now known as the L.L.Bean Boot was designed and created in 1912 by Leon Leonwood Bean for the Maine woods. Since then, the Bean Boot has continued to be made in Maine by dedicated bootmakers. L.L.Bean bootmakers manufacture an average of 3,800 pairs of Bean Boots each day, totaling 700,000 in 2018. Each season, L.L.Bean launches a limited number of Small Batch Boots that combines their signature style with fresh design. These Small Batch Boots retain the functionality of traditional Bean Boots, while adding elements of style that make them truly stand out.
“Within our 106-year tradition, there’s room for creativity,” said Willie Lambert, corporate merchant manager for footwear at L.L.Bean. “Our Small Batch Bean Boots highlight our craftsmanship through limited edition colors and materials, as well as unique design features. Our hope is you’ll be the only kid on the block with these unique kicks.”
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