Kombucha Brewers International (KBI), the leading trade organization committed to promoting and protecting commercial Kombucha brewers around the world, has declared Feb. 21 as World Kombucha Day. Kombucha originated more than 2,000 years ago and is now one of the most beloved wellness beverages in the world. World Kombucha Day was established in 2020 to serve as an international celebration of love and affinity for the ancient, fermented brew by both brewers and consumers worldwide.
“We are thrilled to once again have an opportunity to connect with consumers and celebrate a shared love of Kombucha across the world while honoring its heritage,” said Hannah Crum, founder and president of KBI. “The origins of Kombucha date back to 221 B.C. when Chinese emperor Qin Shi Huang directed his alchemists to develop a longevity elixir to keep him young and healthy, they created Kombucha, the ‘elixir of long life’. World Kombucha Day 2020 witnessed a tremendous outpouring of support with events across the globe including the US, Australia, Chile, Europe, Mexico, and Asia. We also witnessed online events, videos, and postings on social media celebrating the bubbly brew. The annual ‘221’ momentum continues on Feb. 21 for all Kombucha brewers and fans worldwide.”
In observance of World Kombucha Day, Kombucha brands, brewers and retailers around the world will participate in events including offering coupons and discounts to consumers; giving away SCOBYs; and spreading the Kombucha love. If you’d like to feature a local Kombucha brand in an article or local feature, please reach out so we can connect you!
Today’s thriving Kombucha industry is showing no signs of slowing down. The Kombucha category has been on an upward trajectory since 2014; it has grown 30 percent in the natural channel and 50-75 percent in the conventional channel year over year. Kombucha is the fastest growing functional beverage category and is poised to hit $7.05 billion by 2027 with more than 1,700 commercial brewers worldwide (source: Grandview Research)
Crum has been fervently stewarding the industry since KBI’s founding in 2014 through several groundbreaking initiatives. In order to create a unified voice across the industry, KBI launched the Kombucha Code of Practice in July of 2020 with plans to launch a consumer seal program to create transparency in 2022. To spread scientific knowledge of Kombucha, KBI in partnership with the Laraine Dave Fund for Education and Lobbying launched the Kombucha Research Database as a hub for scientific research. Dave deepend his commitment to researching Kombucha with the announcement of the founding of a Scientific Advisory Board.
Additionally, Crum, along with husband and KBI co-founder Alex LaGory, established KombuchaKon, the first and only industry conference for Kombucha producers around the world. While the pandemic prevented KKON 20 from taking place, KKON 22 is slated for March 29-Apr 1, 2022 at the Westin Long Beach where the first annual Kombucha Kup medal of excellence will be awarded.
KBI has also been lobbying for the KOMBUCHA Act – legislation that aims to create tax relief for Kombucha manufacturers. The KOMBUCHA Act will be reintroduced in the new Senate and Congress by longtime supporters Sen. Ron Wyden (D -OR) & Rep. Earl Blumenauer (D-OR-3) on World Kombucha Day this year.
For more information on World Kombucha Day or participating brewers and promotions, visit www.WorldKombuchaDay.com. To learn more about Kombucha Brewers International and the efforts of the organization, visit www.KombuchaBrewers.org.
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