Indeed Embarks on New Chapter of Innovation & Growth with Distribution Deal

Indeed Brewing Company is excited to announce its partnership with Hohenstein’s as its distribution partner in the Twin Cities metropolitan area of Minnesota.

Since 2012, Indeed Brewing has self-distributed its beer in the Twin Cities area; it has grown to be one of the largest self-distributing craft breweries in the country. As Indeed approaches its 10th year of business, the timing is right to transition its Twin Cities distribution to Hohenstein’s—a family-owned, independent business with a focus on craft beer.

“We are very proud of what we have built over the past 10 years. We sold and delivered more than 1 million cases of beer in the Twin Cities since we made our first delivery in August 2012. Each of those cases have been building blocks in the positive relationships we have with local retailers and the positive experiences consumers have come to expect when they buy Indeed beer,” says Tom Whisenand, Co-Founder and CEO, Indeed Brewing Company. “We’ve believed for a very long time that there would be no better distribution partner for Indeed in the Twin Cities than Hohenstein’s. This partnership will enable us to do even more for our retailers, customers, and community.”

Indeed embarks on this transition with a keen eye toward the future and innovation of its products with a renewed focus on what it hopes to do best: positively impact communities with quality beers, people, and experiences. It will retain a sales team to support its brand in the Twin Cities. Future plans include an increased capacity and quality in brewing and packaging and improved taproom spaces.

“We’re very excited about this partnership with Indeed. Their brands have been part of the fabric of the Twin Cities’s craft beer scene since they started brewing back in 2012,” says Karl Hohenstein, Owner, Hohenstein’s. “We’ve been distributing beers for over 70 years now, and Indeed is the perfect fit for what we look for in a brewing partner.”  

Hohenstein’s began distributing Indeed beer on January 17, 2022. It will sell Indeed beer alongside other respected craft breweries in its portfolio, including Fulton Brewing, Bell’s Brewery, and Lagunitas Brewing Company.

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