Dust Bowl to Partner with LEFTIE Wine in ‘Craft is Better Together’ Campaign

Dust Bowl Brewing Co. announces a cross promotional marketing campaign with local Central Valley craft winemaker, LEFTIE Wine Co., owned by E. & J. Gallo Winery. The two come together to build mutual brand awareness and increase sales through the campaign “Craft is Better Together.”

Set to run in Central Valley/Northern California chain retailers the month of October through November 4, “Craft is Better Together” is designed to promote and attract consumers to both craft beer and craft wine. LEFTIE Wine Co. is pioneering a unique process to winemaking with secondary fermentation, a process that craft breweries also utilize to create distinct complexities and aromas.

The campaign features a Text-to-Redeem component offering consumers a $5 rebate on the combined purchase of any LEFTIE Wine Co. bottle and a 6 pack of Taco Truck Lager, Dust Bowl’s year-round portfolio leader. Point of Sale materials will support side-by-side product displays in the wine and beer sections of chain and independent retailers.

“We’re pleased to partner with LEFTIE Wine Co. on the local promo,” shares Brett Tate, Founder/Owner, Dust Bowl Brewing Co. “We believe our brands appeal to the same consumer…the curious consumer who appreciates a unique perspective on craft beverages whether it be in beer or craft wine. It’s an exciting opportunity to pair with a company owned by E. & J. Gallo Winery, one of the world’s most renowned wineries.”

“We chose to partner with Dust Bowl Brewing Co. as they have built a solid craft beer following throughout the Central Valley, a region that LEFTIE Wine Co. also considers home,” comments Alex Lee, LEFTIE Wine Co.’s Director of Marketing. “LEFTIE has a unique perspective and takes a creative approach when it comes to crafting wine including secondary fruit fermentation, so it makes sense to partner with an exceptional local craft brewery like Dust Bowl.”