Destihl, Hanson Brothers Beer to Make Collab for Hop Jam Music Festival

DESTIHL® Brewery and HANSON BROTHERS BEER Co. will be debuting an exciting collaboration, Pink Moonlight Peach Milkshake IPA, at The Hop Jam Beer & Music Festival on May 19 in Tulsa, Oklahoma. The beer will also be featured at The Hop Jam Firkin Feast Beer Dinner on May 18.

DESTIHL’s co-founder, Matt Potts, originally met Taylor, Isaac and Zac Hanson when drumming with them (along with Kyle Hollingsworth of String Cheese Incident) over a three-year stint of The Intersection of Beer & Music Presentation at the Great American Beer Festival from 2014-2016. DESTIHL launched its beers in Oklahoma in 2016 and has been participating in Hop Jam every year since then. The HANSON BROTHERS stopped by DESTIHL Brewery for a visit and tour last fall in between shows, which is when the beer collaboration really came together. “This exciting collaboration has produced the ultimate culmination of the intersection of beer + music between DESTIHL and HANSON, and it’s been a fun project that’s likely just the beginning of more great beers to come,” Potts said.

In discussing the beer, Taylor Hanson noted: “For inspiration in naming this collaboration, we looked to one of our songs, ‘Penny And Me’, which references Pink Moonlight, as a subtle nod to the peaches and lactose in this beer. Our connection with Matt and the DESTHIL team is personified in this special collaboration, fusing our love of craft beer and music. There could not be a more perfect time to share it than at the Hop Jam Festival which is all about the connection between those two worlds.”

Pink Moonlight Peach Milkshake IPA will inspire you to gaze at the starry skies while enjoying this collaboration, loaded with fruit flavors and aromas from peaches, Mosiac, El Dorado and Amarillo hops, and a light creaminess from lactose.

Pink Moonlight Peach Milkshake IPA will be available for a limited time in draft and 4 pack-12oz cans exclusively at select retailers in Oklahoma beginning the week of May 20th and at DESTIHL Brewery’s Beer Hall in Normal, Illinois beginning on May 17.

The Hop Jam, Oklahoma’s largest craft beer and music festival features a roster of 100-plus breweries and an all-ages, free concert. Set to take place on two stages on May 19, the 2019 Hop Jam will be headlined by festival founders HANSON and indie rock powerhouse, Phantom Planet.

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