Oskar Blues Brewery, renowned for its iconic Dale’s Pale Ale – the original craft beer in a can – brings back its limited edition line of Denim Dale’s – this time with newly designed cans, 6-pack and 15-pack cases. Denim Dale’s is inspired by the most iconic American wardrobe staple and its no-nonsense, rugged reliability. Like your favorite pair of jeans, Dale’s offers tried & true craft beers that fit just about any summer drinking occasion.
Available nationwide from Memorial Day through Labor Day, this new edition of Denim Dale’s will be featured in classic blue denim cans for Dale’s Pale Ale and light-washed white denim for Dale’s Light Lager.
Also debuting this summer will be additions to the Denim Dale’s line of limited edition merchandise, including denim pants, additional washes of the beloved jean jacket and a premium belt buckle. These new pieces will join the full Denim Dale’s line that includes custom patches, jorts, koozies and denim-wrapped coolers. Merchandise will be sold online and in the Oskar Blues taprooms in North Carolina and Colorado while supplies last.
“Last year’s denim beer case was a statement of rebellious independence – and people got it. This year, we wanted to take it even further,” says Aaron Baker, Oskar Blues Brand Director. “So we wrapped the can itself in denim. It’s a celebration of individuality, utility, and American grit – all things denim and Dale’s share at their core. Whether you’re cracking one open at a dive bar or tossing it in your cooler for a weekend outside, this is a beer that wears its character on its sleeve – or in this case, its can.”
For more information including where to purchase Denim Dale’s and the rest of the Dale’s and Oskar Blues lineup, visit https://oskarblues.com/dales/ and follow along on Instagram, @drinkdales.
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