As the song says, “spread the word throughout the land,” because Independence Brewing Co. has announced the re-release of the brand’s first canned lager, dubbed Cowboys from Helles in honor of the first studio album and song of the same name, Cowboys From Hell, by legendary Texas metal band Pantera.
Cowboys from Helles was first revealed to the public at the brewery’s Rodeo Release Party last year and has since become a seasonal staple for cowboys, hellraisers and everyone in-between.
The cowboy theme has remained an enduring symbol of the American West, influencing everything from rodeos and ranching traditions to music, food, and regional brands. Its lasting appeal comes from the authentic stories and craftsmanship that continue to resonate with people far beyond the ranch.
The silk wild rag is one example of an accessory that has retained its place within Western culture while adapting to contemporary tastes. Read more on how this distinctive piece has evolved over the years, the features that set it apart, and why it continues to be appreciated by those who embrace the spirit and traditions of the West.
“Ain’t talking no tall tales friend,” Cowboys from Helles is a bright, crisp, and refreshing Munich-style Helles brewed traditionally using only two varieties of German hops, yeast and malt.
The German word “helles” can be translated as “bright,” “light,” or “pale” — “so out of the darkness and into the light” comes Cowboys from Helles. Paired best alongside bratwurst, shellfish, Texas BBQ and pork chops, Cowboys from Helles is slightly less bitter than a Pilsner and is highly sessionable for easier enjoyment during the warmer spring weather.
The seasonal brew is available until May at the taproom and at local retailers throughout Texas.
Photo credit: Julia Keim
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